Growing South African Markets for Efficient and Renewable Technologies

GCCA is leading a Department of Energy Office of Energy Efficiency and Renewable Energy (EERE) initiative to grow a robust market for energy efficiency and renewable energy technologies in South Africa. The 3-year initiative is an opportunity for large and small U.S. businesses to better understand the South African business and policy environment, develop relationships with potential business partners, and demonstrate their products in new, developing markets.

Photo_DoE_Primer_ 11_05_2014_DSCN1177The  project team includes the South African National Energy Development Institute (SANEDI), Lawrence Berkeley National Laboratory (LBNL), University of South Florida (USF), PEER Africa, National Fenestration Rating Council (NFRC), and WinBuild.

Each partner brings a unique set of skills, access, and expertise to the project. LBNL, WinBuild, NFRC, and GCCA offer deep technical expertise and industry connections to a broad group of building envelope material manufacturers and suppliers. USF’s Solar Energy Research Center is a leading expert on a variety of solar energy applications, modeling, and training. SANEDI and PEER Africa provide unparalleled access to South African government representatives, municipal leaders, and key market stakeholders.

The project team will leverage existing relationships and significant progress achieved under the Global Superior Energy Performance Partnership (GSEP) Cool Roofs and Pavements Working Group. After joining the Working Group in January 2013, the South African government, led by SANEDI, has actively pursued a public-private strategy to grow the market and infrastructure for cool surfaces.

The project team will publish a series of online guides for American manufacturers and suppliers to detail the opportunities and challenges of the South African market and regulatory environment. The project team will also work with South African stakeholders to test and rate products, share best practices for growing a robust clean energy marketplace, and engage in workforce training to ensure that products are installed and maintained appropriately and develop capacity to manage the system following the initiative’s completion in 2016.

The first demonstration project was carried out by WinBuild, Inc., in partnership with a small California-based cool coatings manufacturer, and PEER Africa, a prominent developer and partner of a training initiative recognized by the South African Department of Energy called iEEECO Flagship Eskom Youth BEAT Program. Working together, the three groups outfitted an affordable home in the !Kheis municipality with a cool, reflective coating, improving living conditions and saving energy.