Madeleine Brand, a reporter for NPR station KCRW in Santa Monica, California, noted that extreme heat is now the most deadly of weather-driven disasters.  She invited GCCA’s Executive Director, Kurt Shickman on her show to talk about the urban heat island effect, and Kurt explained how cool roofs can help cities cool down, conserve energy and save lives.  Kurt noted the many affordable color options available in today’s roofing marketplace.

They also discussed the new regulations in Los Angeles, which require white roofs on new commercial and residential buildings, as well as major roof rebuilds.

You can listen to the show here, and read more about efforts to bring down temperatures in Los Angeles with cool roofs,here.