Check out our interactive feature below that explains how choosing lighter colored roofs leads to quantifiable improvements to almost every aspect of urban life. You can see how highly reflective surfaces work to cool buildings, communities, and the whole planet.
In the near future, excess heat and the effects of local climate change will be a nearly 6% tax on the average city that provides no benefits in return. For cities tackling the multi-billion dollar challenge of urban heat, every dollar invested must deliver many benefits. Reflective, cool roofs are an ideal way to avoid these staggering costs while making cities healthier, happier, and more prosperous.
