Seoul, South Korea launches a new cool roofs initiative with a campaign to help people paint their roofs white, and plans to expand the program next year:

The Seoul city government will soon come up with plans to expand the initiative in stages.  For example, it will begin with pilot projects in a select number of buildings from this year, followed by a bigger program in 2015 that will include financing support to those building owners that implement building retrofit projects.

(This article also gives brief mention to research conducted by GCCA Board Member, Hashem Akbari.)