Thousands of people gathered in New Orleans, LA earlier this week for the annual Greenbuild conference, to share ideas, network, tour local green buildings and hear from many terrific speakers.  From the conference website:

Greenbuild is the world’s largest conference and expo dedicated to green building.  The green building community gathers to share ideals and mutual passion at Greenbuild, sparking a contagious buzz throughout the week.

When industry leaders, experts and frontline professionals dedicated to sustainable building in their everyday work come together, the result is a unique and palpable energy. Participants are invigorated and inspired.  They find themselves equipped to return to their jobs with a renewed sense of purpose.

GCCA Executive Director, Kurt Shickman spoke at this event about the many problems caused by the urban heat island effect, and the ways reflective surfaces can help bring relief to overheated city dwellers, reduce energy consumption, and reduce carbon emissions.  Take a look…